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Event Details
Event Rescheduled for
March 2012 - Date TBD
Questions: email info@C7group.com or call 916.538.6859
Marketing Is Not Enough: Social Media 3.0
Scaleable Business Practices and Technology for 2012
Why Attend:
Get the latest information about how to maximize processes, analytics and tools available to get ready (systemic social business strategy), aim (integrated methodology), and to fire (take action) using social technology in productive and profitable ways. This session will transform the vision for business leadership from using social media tools to understanding how social business will:
- Reduce time in meetings and duplicated tasks
- Increase sales, customer satisfaction and customer retention
- Improve employee collaboration
Topics Covered and Questions Answered:
| Does your business need social media or not? |
What is the difference between social business and social marketing? |
| Where do we invest? |
How do we measure? |
|
What are internal and external communities?
Do we need them?
|
What is social media policy? |
| How do we implement guidance and governance for social business? |
How do we avoid a social media crisis? |
| Where does mobile technology fit? |
I just got used to having email on my phone. Change is constant. How do we decide what makes sense now?
|
| How do we choose from the thousands of social technology tools and platforms available? |
|
| |
|
It’s time for business to overcome the fractured, narrow view of social media as only a marketing 
channel or a public relations campaign. Facebook, Twitter, Youtube and LinkedIn have taught us the value of social networking platforms on a global scale. Businesses fueled by the hype and the excitement to "get online" and drive sales have created a "tools-first, strategy later," environment. The result? Some success stories and just as many social media disasters.
Who Should Attend:
Those with leadership roles in businesses with more than twenty (20) employees including:
| President, Owner, CEO, |
VP, Director and Manager: |
| Customer Service |
Marketing |
| IT, Internet, Web |
Communications |
| Human Resources |
Sales |
Visionary business innovators
who want to better understand scaling and operationalizing "social" in their business are welcome.
In the era of social business, external marketing will always play a role, but it's the tip of the iceberg. Moving forward, the true opportunity is about scaling and operationalizing social technology as an integrated layer that's woven into the fabric of business.
Agenda:
8:00 am - Networking and Continental Breakfast
9:00 am - Program Begins
11:30 am - Network Lunch
12:30 pm - Program Resumes
2:30 pm - Wrap up Q&A
Presenters:
Jeff Marmins, Managing Partner, C7group
Jeff Marmins is the Founder and Managing Partner of C7group, a management consulting firm specializing in social business strategy. Jeff works with companies to engage and communicate with customers and employees through the use of social software, community platforms, and other emerging web and mobile technologies. He is one of the original pioneers in helping to apply web technologies to solve business problems. He is a founding Director of the Social Media Club, Sacramento Chapter. Having applied social technologies in business since their invention, the news media seeks him out regularly for his insights. The Business Journal, Sacramento Bee, FOX, ABC, CBS, NBC, trade magazines and newsletters have featured or quoted Jeff as a social networking and technology thought leader.
Additional Speaker announcements pending confirmation
Where
Sacramento Metro Chamber of Commerce
One Capitol Mall
Suite 300
Sacramento,
CA 95814
Hosted By
C7group
C7group is a management consulting company.
We build social ecosystems that help our clients increase revenue, decrease cost, and accelerate innovation.
We help businesses better engage, communicate and collaborate with customers and employees.
We give our clients the tools and practices required to mitigate risk associated with employee use of social media. C7group leverages best in class software technology including community platforms, social intelligence solutions and other web and mobile technologies.
C7group provides data and ROI driven recommendations, objective analysis and in-depth market knowledge using an agile process. Learn more at c7group.com
